About It's Relevant TV

When it comes to serving our clients, we believe in doing one thing—and doing it better than anyone else. That's why we’re singularly focused on delivering the best custom TV service for businesses. We don’t dilute our efforts with waiting room music, ambient scent machines, or cookie-cutter digital signage. Our entire platform, our team, and our technology are built around one mission: making television inside your business work better— for you and your visitors. That focus is what allows us to lead the industry, because when you dedicate 100% of your attention to doing one thing exceptionally well, you become the best at it.

We believe there’s nothing “background” about the screens in your business. They’re front and center — seen by every visitor, every customer, or every patient who walks through your door.

That’s why we’ve spent over a decade building a television platform that does more than just play content — it improves visitor experience, drives engagement, and delivers your message in a way people actually enjoy.

Established in 2015

Our company was originally founded in 2009, and we spent years building technology and producing locally relevant video content. In 2015 we shifted our focus to streaming TV and became one of the original pioneers of custom television for businesses. While others have come and gone, we’ve been steadily innovating, expanding, and refining what it means to connect with people through TV screens.

We’re the secret weapon for successful marketing strategies, quietly powering screen experiences of thousands of businesses nationwide. From medical offices and car dealerships to restaurants, retail stores, and public venues — we’re always innovating and improving, with a focus on the human experience.

We see every screen in your business as a chance to connect. Whether your business has 1 location or 1,000, your TVs should work for you.

A Smarter Alternative to Looping & Playlist-Based TV

Our mission has always been simple: To get visitors to spend more, share more and come back more often.

We do this by delivering meaningful content, eliminating distractions, and making it easier for businesses to share their message. Some systems still rely on fixed playlists with rigid schedules that repeat endlessly and wear out their welcome fast. We don’t do that.

Instead, we use intelligent content delivery to ensure your screens stay fresh and engaging. Our proprietary technology blends human curation with Artificial Intelligence (A.I.) to keep programming dynamic — not looped or predictable — so your visitors stay interested and your business stays front-of-mind. This approach keeps screens from feeling stale, and it allows your messaging to be received naturally throughout the day.

Built for Business of All Sizes

Whether you’re a small office looking to improve your waiting room or a franchise brand managing hundreds of screens coast-to-coast, It’s Relevant TV is built to scale with ease.

Medical

Retail

Dealerships

Restaurants

Franchises

Sports Arenas

Hotels

Salons / Spas

Apartments

Gyms / Fitness

Dental

Urgent Care

Cloud-Based Control from Anywhere

Change messaging, upload content, or adjust settings remotely. For companies with multiple tiers of oversight, we offer centralized control with location-level flexibility. That means corporate can maintain brand consistency while giving each location the ability to run localized messaging. Whether you’re rolling out a national campaign or letting each franchise highlight local specials, It’s Relevant makes it easy to coordinate, customize, and connect.

Want consistent branding across all stores? Done. Want local teams to highlight regional specials? Just as easy. It’s not one or the other, you can have your cake and eat it too. And despite all that flexibility, most of our clients spend less than 10 minutes a month managing their TVs — because we handle the complex stuff behind the scenes.

Designed for People. Powered by People.

What makes us different isn’t just the tech — it’s the people behind it. Our team is made up of passionate professionals from broadcast television, graphic design, education, digital strategy, and marketing. Our leadership includes experts who have worked with leading Fortune 500 global brands, and top-tier consultancies like McKinsey, bringing enterprise-level thinking to a service designed for businesses of all sizes.

We were the first custom TV platform to integrate A.I. into content delivery — not as a gimmick, but as a smart way to keep content fresh and engaging. Our A.I. works quietly in the background, ensuring that your screens don’t loop endlessly or go stale. But we’ve never believed in letting machines make all the decisions. We believe technology should support great experiences — not replace the human touch. That’s why our content is still curated, reviewed, and adjusted by real people who understand context, tone, and timing — making our content feel natural and engaging.

What You Get with It’s Relevant

Our mix of technical expertise and creative vision drives everything we do.

1,000,000+
Licensed TV Shows

Videos from top-tier producers, curated across 60+ categories and updated constantly.

No Ads, EVER!

Your screens promote your business and the things you care about, because your screens should never play competitor commercials.

A.I. Driven

Human-curated, AI-delivered content. No looping playlists. No stale content. Our content is curated by humans, and delivered to you by our A.I.

Your Promotions

It's Relevant TV provides easy-to-use on-screen marketing tools. Message through video, images, and text. Upload and edit your promos using your web browser or phone.

Built to Last.
Built for You.

We’re proud to be a privately held company — not one built to flip, but one built to serve. Our investors have invested millions of dollars into our development, enabling us to build a platform that’s long-term focused, client-driven, and constantly improving. We don’t cut corners, and we don’t follow trends. We lead — thoughtfully, responsibly, and always with our clients in mind.

Our platform is trusted by businesses of every size, from small offices and retail shops to national brands managing hundreds of locations. We’ve worked hard to make our services cost-effective and predictable at every level, so that companies can scale without sacrificing quality or control.

We are a B2B2C Company

We serve your business so you can better serve your customers/visitors. We treat your audience like our own, and we design every aspect of our service around improving their experience — and making your life easier in the process. That’s the heartbeat of our platform. It’s why we design for people first, and why we avoid distractions like outside ads. It’s why we empower businesses to control the message — not surrender it to someone with more than their interests in mind.