It was all about the dinosaurs at Stew Leonard's on Friday. The heat did not stop children and parents shifting through sand and mud to find fossils and gems for the dairy store's free Dinosaur Days.
"School's out, we're in the dog days of summer, it's hot out and I think parent are always looking for fun things to do with their kids and that's really what Stew Leonard's was built upon," said Stew Leonard's Director of Public Relations Meghan Bell. "Giving moms and dads a chance to shop, but also providing entertainment for the kids so dinosaur days is really just a natural extension of that."
For the first time Stew Leonard's has partnered with Dinosaurs Rock, a company which brings genuine dinosaur bones, eggs, footprints and life-size T-rex skull replicas to parties, museums, schools, and stores around the country.
"We have three offices in California, one in Texas, we do every state on the east coast. We go on real fossil digs. We've been featured on discovery channel and we do events like this to bring real dinosaur bones out to the public, where you can actually touch specimens, you can dig for fossils."
The event also included bakery specials. Parents tell us it's a fun and educational way to keep children busy during the summer.
Stew Leonard's will host Dinosaur Days from 11 a.m. to 7 p.m. until Sunday.